FDA: The Real Cost (Straw City)

Smoking cigarettes as a teenager can permanently stunt the growth of your lungs. The result is a loss of your potential: You may never be all that you were meant to be. We set out to make this case to teens with a big, eye-catching production. Partnering with Oscar-winning effects artists, amazing set designers and makeup wizards, we brought to life a familiar story in a brand-new way that will make teens think twice about the cost of cigarettes and will literally take their breath away.


Straw City was featured in Campaign Magazine, The Drum and Lürzer’s Archive. The work has won a CLIO, and has been recognized by The One Show, ADFEST and the New York Festivals, in addition to being viewed more than 14 million times online.