You want versioning? How about 1,440? Yes, that’s how many different “commercials” we made to promote the mobile game Slotomania. One for every minute of the day, because anytime is a great time to play Slotomania. But to pull off this Herculean feat, we banded together as a network, with 73 FCB offices all over the world uniting in the cause. The results? Crazy PR, happy clients and an industry first.