Jeff Barnes, Director of Analytics, SVP

Jeff Barnes
Director of Analytics, SVP

Jeff is Never Finished searching for the answer.

The leader of FCB NY’s team of data scientists and digital, media and marketing analysts, Jeff is a self-proclaimed “data dork” whose constant pursuit of new and more effective ways to drive success has led FCB NY’s clients to optimal data strategies that answer complex business questions. Having worked on both the client and agency sides, Jeff has covered almost every vertical imaginable — including CPG, entertainment, finance and technology — and he’s probably built advanced data models for all of ’em. Before joining FCB, Jeff was the Managing Director at OMD, and Group Director of Analytics and Data Science at Huge, Inc., where he focused on social insights to drive content engagement and site visitations. He holds a BS in Economics from the University of California, San Diego.