NESTLÉ WATERS: EDNA
Each of the Nestlé Regional Spring Waters (RSW) brands is a household name, but most people don’t realize that each one is sourced and sold only in its local region. To change that, we launched the “Greatness Springs from Here™” platform, celebrating the uniqueness of each region, its people, and the brands themselves. To do this, we began by sourcing incredible local stories, just as RSW does with their waters. Stories about locals who defy convention and make a positive impact in their community. In the first execution, for Poland Spring, we feature Edna Mitchell — an 88-year-old ambulance-driving badass with a thirst for saving lives.
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