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LINCOLN FINANCIAL: THE RESPONSIBILITY OF LOVE (BABY PROOF)

Love comes with many responsibilities, and there is none greater than securing the financial future of those you love most. That responsibility, however, can be overwhelming to shoulder alone. The Responsibility of Love campaign reminds consumers that they have a true partner with Lincoln Financial, helping them protect the financial futures of their loved ones.


AWARDS & ACCOLADES

The Responsibility of Love campaign was written up in Adweek and Ad Age, as well as several other publications.

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