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BURGER KING: THE WHOPPER DETOUR

McDonald’s restaurants are practically everywhere in the United States. Which is great… for McDonald’s. For Burger King — outnumbered 2 to 1 by the Golden Arches — not so much. So, how do you compete against odds like those? By selling Whopper sandwiches “at” McDonald’s. For only a penny. With the newly updated Burger King app, relaunched with an order-ahead feature. The twist is that FCB tweaked the app to geofence McDonald’s restaurants so that the Whopper Detour promotion only unlocks when people are physically within 600 feet of their biggest competitor. Needless to say, McDonald’s wasn’t lovin’ it.

That said, Burger King couldn’t be happier. Here is just some of the press: Inc., USA Today, Us Magazine, Adweek and Ad Age.

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